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Company Oxycell
Industry Medical Technology / Wellness
Product Hyperbaric Oxygen Therapy Chambers ($10k–$54k)
Location Miami, FL

How Oxycell Influenced 35% of Pipeline with One Channel

Oxycell sells hyperbaric chambers to clinics, athletes, and wellness centers. The average deal is $30k+. Their sales team was drowning in leads but losing deals to slow follow-up and email fatigue.

We built a Salesforce-native messaging system that texts leads on iMessage and WhatsApp automatically—triggered by their behavior, not a rep's calendar.

One channel. No new headcount. Over a third of the business.

35%
Pipeline Influenced
$10.1M of $29.2M
30%
Opportunities Touched
193 of 647
27%
Conversion Rate
Conversation → Opportunity

The Problem

High-ticket sales don't die at first contact. They die in the follow-up.

A prospect requests a quote for a $50,000 hyperbaric chamber. The rep sends it. Then... silence. The rep follows up once, maybe twice. Then the deal slips. Not because the prospect said no—because they got busy, the email got buried, and no one nudged them at the right moment.

Oxycell's reps knew this. They were texting leads from their personal phones, trying to stay on top of quotes. But that created three problems:

  1. No visibility. Follow-ups lived outside Salesforce. Leadership couldn't see which quotes were going cold.
  2. No scale. One rep can maybe chase 20 stalled quotes a day. Oxycell had 100+ open proposals at any time.
  3. No consistency. Some quotes got a follow-up in 3 days. Others sat for weeks.

The result? Quotes went stale. Deals ghosted. Revenue leaked—not from lost deals, but from deals that simply weren't followed up.


What We Built

We designed an async messaging layer inside Salesforce built around one principle: never let a quote go cold.

Automated Quote Follow-Up

When a quote is sent, the system starts watching. Day 3 with no response? A friendly text goes out from the rep's number. Day 7? Another nudge. Day 14? A different angle. The rep doesn't have to remember. The system does.

Stalled Deal Revival

Opportunities sitting in "Proposal Sent" for too long trigger automatic re-engagement. Not generic drip emails—personalized texts that feel like the rep typed them. Because in high-ticket sales, the difference between a closed deal and a lost one is often just one more touch.

Instant Inbound Response

New leads get a text within 60 seconds of form submission. Not from a short code—from a real number that shows up blue on their iPhone. Speed to lead matters, but speed to follow-up matters more.

Full Attribution

Every message—sent and received—logs to Salesforce. We can trace a closed deal back to the exact text that revived it after the quote went cold.


The Numbers

Metric Texted Total (Org) % Influenced
Pipeline Value $10.1M $29.2M 35%
Opportunities 193 647 30%
Closed Revenue $416k $8.5M 5%*

*Closed revenue % is lower because the system is new—most influenced deals are still in-flight.

Conversion & Engagement

Metric Result
Conversation → Opportunity 27%
Response Rate 13% (vs. 3-5% industry avg)

The story isn't just "$10M in pipeline." It's that a single async channel now influences over a third of the entire business—and it runs automatically.


Why It Works

In high-ticket sales, most deals aren't lost to competitors. They're lost to inertia.

The prospect liked the product. The quote made sense. But life happened—they got busy, the email got buried, and by the time they resurfaced, they'd moved on or found someone else who followed up first.

The automation solves this. It handles the follow-up, the nudge, the "just checking in" that reps mean to send but forget. Every quote gets chased. Every stalled deal gets a second chance. The rep steps in when it matters—when the prospect replies and is ready to close.

The Takeaway

Oxycell didn't need more reps. They needed a system that matched their speed to their leads' expectations.

By moving async messaging into Salesforce—with real attribution, real automation, and real phone numbers—they turned a leaky funnel into a machine.

35% of pipeline. 30% of opportunities.
One channel. Zero new hires.

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